For sellers
Sell for what your home is actually worth
Jacksonville buyers are price-sensitive and insurance-aware. The listings that win are prepped properly, priced honestly, and marketed to the out-of-state buyer who has never driven your street.
Our listing plan
Pricing on real comps
We pull closed sales and active listings in your area, then adjust for size, condition, upgrades, and anything else that makes your listing stand out — or what needs improvement to compete with top-dollar listings and active sales. We also price strategically based on your goals and timeline.
Prep that pays back
A prioritized punch list with vendor quotes: paint, landscaping, pressure washing, and the one or two repairs that survive inspection. We front nothing you won't recoup.
Photography & story
Professional stills, twilight exteriors, drone for waterfront, and floor plans. Copy written for the buyer relocating from out of state who has never heard of your street.
Distribution
Syndication to the major portals, targeted social ads to relocation audiences, broker preview, and direct outreach to our buyer list before the first open house.
Negotiation & closing
Offer comparison beyond headline price — financing strength, inspection posture, appraisal-gap language — and firm handling of post-inspection asks.
Photography, drone video, floor plans, signage and advertising are ours to arrange and ours to pay for. There are no upfront marketing fees and nothing added back at closing — the commission in your listing agreement covers all of it. Get the home ready and we handle the rest.
How I market a listing
Conservative when you buy, aggressive but realistic when you sell. Here's what buyers actually see when your house hits the market.
Professional photography
The first showing is the one buyers see online. I'm not the agent taking the pictures myself — you'll never see me reflected in a bathroom mirror.
Virtual tours, video & floor plans
When the layout matters or the home shows better in motion, I order professional video tours and floor plans. Not every listing needs it, but most do.
Drone video when it helps
Waterfront, acreage, corner lots, new construction: if the air tells the story better than the ground, we shoot it.
Online promotion
Syndication plus paid social ads targeted at the buyers and agents most likely to write on your house.
I pay for all of it
Nothing upfront, nothing reimbursed at closing. Marketing is part of my commission, not a line item on your settlement statement.
What's my home worth?
Send us the address and a few details about the property. Within one business day you'll get a written range with the comparable sales behind it — and a straight answer on whether now is the right time to list.
- · No obligation and no listing agreement required
- · Prepared by a person, not an algorithm
- · Includes a prep checklist for your specific home
Download the seller checklist
A one-page, printable checklist that separates the few things you handle from everything we handle. Photography, drone video, marketing and paperwork are included in the listing — never billed upfront and never deducted at closing. Once the home is ready, we take it from there.
- · Your part: value, payoff and net proceeds
- · Your part: room-by-room prep and curb appeal
- · We handle: photos, drone video, floor plan and marketing
- · We handle: pricing, showings, disclosures and paperwork
- · We handle: offers, deadlines, title and closing coordination